Despite its rich tradition and history, there is no good advertisement on khadi either offline or online but we all know that a well-made advertisement plays a critical role in marketing and sales of a product. Through advertisement, buyer can know about that product. We still have a lot to do with khadi because the use of khadi is significant but there is no discussion about it. Although the domestic products survive through the big fashion houses in our country, they do not discuss about these products. Meaning, they make no effort to inform potential buyers about these products. But now it is time for them to create small advertisements of their khadi products online and offline. The main goal of their advertisements will be to attract buyers by informing them about the product. Seeing those advertisements people will become interested to purchase their products. Aarong has been working with local products in our country. If they want, they can regularly create advertisements on khadi to increase its demand. That ad should contain an emotional message. If you look up on Google for khadi, you will find videos mainly for sales, but there is no advertisement. Well-made advertisement leaves an impression on us and makes us interested to know about that product. The advertisement about khadi should have similar impact on people. Khadi is our heritage so we all need to work together keeps this great tradition alive. I hope that one day, some organization in Bangladesh make such an advertisement on khadi that would have a long lasting impact on people’s mind.
Similar Posts
Organizing Khadi exhibitions
Khadi’s tradition is 100 years old. Although there is not much publicity for khadi in our country, Indian fashion designers and fashion houses worked extensively with khadi. Since Khadi is associated with Mahatma Gandhi, they try to promote Khadi nationally. They organize various events with khadi throughout the year which has granted khadi a different…
Khadi made of spinning wheel yarn will help protect the environment from disasters
When the name Khadi is mentioned the scene of weaving cloth by hand comes to everyone’s mind. The spinning wheel while making yarn, makes a knocking sound as it gives away the busy day of the weavers. With time, industrial revolution happened and machine made clothes supplanted the spinning wheel. This increased the cloth production…
Conducting a survey among khadi buyers
Every product needs customer survey. This gives business people an idea of the demand for the product as well as feedback from buyers. Until now, no extensive khadi customer survey has been conducted but it is very important. We can easily find out what kind of impact khadi is having on the buyer through the…
Writing a book highlighting hundred year tradition and history of the Khadi
We need to publish a book on khadi and its 100 year history because it is not properly recorded anywhere. If this can be done then one can know about the 100 year history of Khadi very easily. Khadi is a promising industry and the livelihood of many people is involved in this industry. To…
Developing the condition of the Khadi weavers to increase the demand and supply of khadi
The khadi tradition of Cumilla is one hundred years old. At first, there were many khadi weavers but their but their number is declining. As low-cost machine-made khadi took over the market, weavers lost interest to make traditional hand-woven khadi clothes. In addition, price of yarn used to make khadi also increased significantly. In order…
Publishing an e-book with khadi pictures
e-Book is very popular these days. e-book contains both picture and text. After downloading it from internet we can access the e-book anytime anywhere. If necessary we can even collect the pictures from eBook and store them. More and more people now prefer eBook over traditional books because they are leading a fast life and…