Cumilla district is famous for khadi. Hundreds of years ago, khadi was introduced exclusively in this district. When we think about khadi, the firs thing that comes to our mind is Cumilla. If the government and private organizations can come together and organize a day-long khadi fair in Cumilla, it will play a big role in promoting khadi. However, the main purpose of organizing the fair should be promotion of khadi. Sales is the main goal of fair in most cases, product promotion do not get much priority. District Academy of Fine Arts can take such an initiative. Khadi traders and entrepreneurs can join with the academy to make this initiative successful. In this fair participators can showcase khadi dresses so that people can know what kind of products are made using khadi fabric. There are also many districts besides Cumilla district and at present the communication system is also very good. So entrepreneurs from other districts can also participate in this fair. In this way, when so many people would participate in one event, words about khadi will spread quickly and so many people will know about this great product. The participating entrepreneurs and sellers will promote khadi. The media can play an important role in making the fair a success. Media will promote the fair all over Bangladesh. I am hopeful that if we take the first initiative and organize fairs in our home districts then gradually it will spread in other districts as well.
Similar Posts
Taking buyer’s preference into account into khadi design
While designing any products we always think about our buyer’s choice- their taste, their preferences. It is not true all the time. Often times, we just design a product and then launch it in the market not taking buyer’s choice or fashion taste into account. This is especially true for online sellers like us, who…
Advertisements of Khadi products
Despite its rich tradition and history, there is no good advertisement on khadi either offline or online but we all know that a well-made advertisement plays a critical role in marketing and sales of a product. Through advertisement, buyer can know about that product. We still have a lot to do with khadi because the…
Making a podcast on Khadi
Many of us know about podcasts, but to put it simply, a podcast is an audio clip on a particular topic. Podcasts are a lot like radio. The use of technology is increasing day by day. In this age of technology, we have to increase the usage of technology to promote products and services. People…
Sustainable development of the Khadi industry
Despite having a long history of wearing khadi clothes in our country, there are very few successful initiatives which has hampered its overall development of this great industry. Sustainable development is needed to for the continuity of this industry. Many of us know about sustainable development and many do not. Ensuring continuity of all the…
Young entrepreneurs sell khadi
Today’s youth is our future citizen. Prosperity of our country will come with their hands. Nowadays, many educated young people, instead of taking up regular jobs after completing their tertiary education, wants to become entrepreneurs. If these young entrepreneurs start various initiatives with local products then it will give a big boost to the industry….
Encouraging people of different districts to use khadi products:
The more you promote a particular product at your home district, the more people will be motivated to use that product. This is not only true for clothing’s but also for other products. Khadi is produced in Cumilla, a district with a population of 53,87,228. Even half of this huge population start using their local…
