Cumilla district is famous for khadi. Hundreds of years ago, khadi was introduced exclusively in this district. When we think about khadi, the firs thing that comes to our mind is Cumilla. If the government and private organizations can come together and organize a day-long khadi fair in Cumilla, it will play a big role in promoting khadi. However, the main purpose of organizing the fair should be promotion of khadi. Sales is the main goal of fair in most cases, product promotion do not get much priority. District Academy of Fine Arts can take such an initiative. Khadi traders and entrepreneurs can join with the academy to make this initiative successful. In this fair participators can showcase khadi dresses so that people can know what kind of products are made using khadi fabric. There are also many districts besides Cumilla district and at present the communication system is also very good. So entrepreneurs from other districts can also participate in this fair. In this way, when so many people would participate in one event, words about khadi will spread quickly and so many people will know about this great product. The participating entrepreneurs and sellers will promote khadi. The media can play an important role in making the fair a success. Media will promote the fair all over Bangladesh. I am hopeful that if we take the first initiative and organize fairs in our home districts then gradually it will spread in other districts as well.
Similar Posts
Popularizing khadi through online promotion
The number of internet users is increasing day by day and looking at the current situation it is clearly evident that people will become more dependent on Internet in the coming days. People of all ages are now showing interest in online shopping. If they find a trusted place, they would feel comfortable shopping online….
How hand-woven would create employment?
A large portion of the people in our country are poor and unemployed. They cannot employed in any sector. Hand-woven khadi can be a great way for their development. From the history of khadi, we come to know that when the demand of khadi increased in the monastery, it also drove the demand for looms…
Using technology to develop the handloom
Although khadi has been in vogue since the British period, it has changed over time. In the beginning, khadi was made only by hand looming, later the production was increased by making holes under the feet to meet the increasing demand. At present, automated machine is used to make khadi in higher quantities which had…
Taking buyer’s preference into account into khadi design
While designing any products we always think about our buyer’s choice- their taste, their preferences. It is not true all the time. Often times, we just design a product and then launch it in the market not taking buyer’s choice or fashion taste into account. This is especially true for online sellers like us, who…
Organizing events on khadi
Till now, all the events on local products had been very successful and attracted many people. In order to promote khadi, we can organize an event where people will come wearing khadi dresses and share their experiences with each other. This way, khadi sellers will receive great feedbacks from their customers. Khadi sellers will get…
Khadi Bridal dress: Is it possible?
Khadi fabric has several great qualities. You can make all kinds of dresses with khadi fabric. In Bangladesh, there are not many initiatives with khadi but Indian fashion houses have been working extensively with khadi. As a result, they established a niche market. If the established local brands take initiatives then it is possible to…
