By saying “standing out from the rest of the crowd” I mean khadi entrepreneurs should try fusion which is coming up with a new product by incorporating various designs and concepts. This newness in their products will help to create a market for khadi in the country. A seller who is selling khadi Punjabi can incorporate uncommon designs. Based on customer feebback, he can create new products. Similarly, another khadi entrepreneur who is only selling saris can also create new products with new designs. Many would probably say that working with a product in the market is more challenging but it is an integral part of business. Entrepreneurs must know how to face and overcome challenges. If a khadi entrepreneur tries to sell products with uncommon design it will make him or her stand out from the rest of the crowd. It will also contribute to the growth of the industry. Each entrepreneur can work on certain fusion products. If this can be done then the industry will grow and each and new opportunities will be created in each and every sector of the industry. This new possibility, in turn, will bring back the old popularity of khadi products.
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