Till now there have been no dedicated website on khadi and existing website does not contain much information either. Current websites containing information about khadi are mainly e-commerce websites. Sales of product is their main goal. Initially we should solely focus on promoting Bangladeshi products online which would go a long way in driving up the demand and popularity of these products. Although khadi is a well-known product, there is a lack of information about on Internet. Common idea among people about khadi is that it has very limited usage because of its thickness. Aside from making Punjabi and few other household products khadi fabric has not much use. What most people do not know is that khadi fabric has different types. Hence, we need to create a dedicated website for khadi containing all the necessary information. Aside from text and image, the website will contain audio and video contents on khadi fabrics informing people about the current condition of khadi and khadi industry. In addition, we can upload user reviews and their thoughts on khadi fabric. Nowadays almost everyone is accustomed to using the internet and many prefer to spend more time on website over Facebook. Moreover, many foreigners will be able to access the contents when they would access the website. For example, if we think of our neighboring country, there is a huge market for khadi. If we think of West Bengal then we speak similar language. So even if we create a dedicated website on khadi containing quality Bengali language content, we will be able to target a large demography. However, the website creators must keep in mind that they primary goal of the website is to promote khadi.
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