Till now there have been no dedicated website on khadi and existing website does not contain much information either. Current websites containing information about khadi are mainly e-commerce websites. Sales of product is their main goal. Initially we should solely focus on promoting Bangladeshi products online which would go a long way in driving up the demand and popularity of these products. Although khadi is a well-known product, there is a lack of information about on Internet. Common idea among people about khadi is that it has very limited usage because of its thickness. Aside from making Punjabi and few other household products khadi fabric has not much use. What most people do not know is that khadi fabric has different types. Hence, we need to create a dedicated website for khadi containing all the necessary information. Aside from text and image, the website will contain audio and video contents on khadi fabrics informing people about the current condition of khadi and khadi industry. In addition, we can upload user reviews and their thoughts on khadi fabric. Nowadays almost everyone is accustomed to using the internet and many prefer to spend more time on website over Facebook. Moreover, many foreigners will be able to access the contents when they would access the website. For example, if we think of our neighboring country, there is a huge market for khadi. If we think of West Bengal then we speak similar language. So even if we create a dedicated website on khadi containing quality Bengali language content, we will be able to target a large demography. However, the website creators must keep in mind that they primary goal of the website is to promote khadi.
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Developing more quality online content on Khadi
It is very unfortunate that one would not find many quality content on Bangladeshi products on internet; including khadi. In order to promote khadi online, we must develop quality content covering contemporary fashion and khadi. I am saying “contemporary” because fashion changes over time. After every few years, peoples’ taste changes and new designs and…
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Taking buyer’s preference into account into khadi design
While designing any products we always think about our buyer’s choice- their taste, their preferences. It is not true all the time. Often times, we just design a product and then launch it in the market not taking buyer’s choice or fashion taste into account. This is especially true for online sellers like us, who…
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Khadi made of spinning wheel yarn will help protect the environment from disasters
When the name Khadi is mentioned the scene of weaving cloth by hand comes to everyone’s mind. The spinning wheel while making yarn, makes a knocking sound as it gives away the busy day of the weavers. With time, industrial revolution happened and machine made clothes supplanted the spinning wheel. This increased the cloth production…
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Making songs highlighting the 100 year tradition of Khadi
We all like music and we easily remember anything that we learn through songs. What if a song is made on khadi? Of course it would be a different matter and one of the means of spreading khadi among people could be making songs about khadi. Khadi has a 100 year old history. In these…
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Developing a serious khadi fashion trend
People’s taste in fashion changes with time for which the fashion houses come up with new designs to cater to the needs of the customer. Khadi fabric can be used for many types of fusion. The best way to popularize khadi clothes is to develop a serious khadi fashion trend. Fashion designers have to come…
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Khadi clothing items for every season
While promoting khadi, we have to consider the relationship between khadi clothes and weather. Then our promotion will be successful. Many of us know that khadi is basically a thick cloth for which it cannot be worn all the time. However, machine made khadi fabric are lighter and thinner. On the other hand, hand woven…